Back in 2014, I wanted to reach 500 Likes on Cashflowtutor’s new Facebook page and I figured…Why not connect the goal to a charitable cause? I posted that for each Like up to 500, I would spend $2 towards buying food for the Local Food Bank. A lot of people responded and the page quickly surpassed the goal. I am sure many may have questioned if I was really going to follow through with my commitment. Shortly after surpassing the goal, I met with a manager at a No Frills in Ajax, Ontario. He offered to discount the items I purchased so I could maximize what I can get with the $1000.00. I arranged to have the Salvation Army meet me at the store to pick up the food. We posed for a picture (above) with the food and I shared the picture to show people what their support helped accomplish.

I had initially thought of paying for advertising to promote my page and get the Likes. When I thought about it, I figured, I would spend the money, may or may not get the Likes and that would be it. By connecting the goal to a charitable cause, I ended up accomplishing the goal faster, surpassed the goal by a considerable margin and benefited much more people at the same time. It was what I like to call a WIN-WIN-WIN!!! If you haven’t done so yet, feel free to visit: Facebook.com/cashflowtutor and remember to Like the page. While you’re at it, follow @Cashflowtutor on Twitter.